_ipl-matlab-hotstar.jpg "IPL Matlab Hotstar from hinterland means in hindi Video Screenshot Preview")
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⏲ Duration: 2 min 31 sec
✓ Published: 29-Dec-2020
✓ Published: 29-Dec-2020
Description:
With penetration among the urban internet audience nearing saturation, Hotstar faced the challenge of identifying a new source of growth to achieve its overall reach target of 300MN in IPL’19 (a stiff 50%ngrowth). Hotstar tapped into a segment many had overlooked – Internet enabled people across small towns and rural areas in the Hindi hinterland who had affinity for IPL, but were frustrated because of the multiple barriers restricting access. We introduced Hotstar as the saviour through our
With penetration among the urban internet audience nearing saturation, Hotstar faced the challenge of identifying a new source of growth to achieve its overall reach target of 300MN in IPL’19 (a stiff 50%ngrowth). Hotstar tapped into a segment many had overlooked – Internet enabled people across small towns and rural areas in the Hindi hinterland who had affinity for IPL, but were frustrated because of the multiple barriers restricting access. We introduced Hotstar as the saviour through our
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