_becherovka-fruits-amp-herbs.jpg "Becherovka Fruits & Herbs from step daughter younger Video Screenshot Preview")
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⏲ Duration: 15 sec
✓ Published: 18-Jan-2021
✓ Published: 18-Jan-2021
Description:
Becherovka LEMOND – the well-established “younger daughter” in the Becherovka portfolio – is a 100% natural product combining the famous herbal liqueur with real fruit and spice flavours. However, the design did not reflect this, and as it became outdated, it was no longer appealing to consumers. Then, the bottle and identity were redesigned – quite a brave step. Or shall we say steps...https://bit.ly/3iQI0Gn
Becherovka LEMOND – the well-established “younger daughter” in the Becherovka portfolio – is a 100% natural product combining the famous herbal liqueur with real fruit and spice flavours. However, the design did not reflect this, and as it became outdated, it was no longer appealing to consumers. Then, the bottle and identity were redesigned – quite a brave step. Or shall we say steps...https://bit.ly/3iQI0Gn
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