_how-much-does-a-drtv-infomercial-cost-124-ken-kerry-124-insights-script-to-screen.jpg "How Much Does A DRTV Infomercial Cost? | Ken Kerry | Insights @ Script to Screen from two elements of marketing mix Video Screenshot Preview")
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⏲ Duration: 2 min 58 sec
✓ Published: 23-Dec-2015
✓ Published: 23-Dec-2015
Description:
Ken shares that it is not so much about how much a DRTV (direct response TV) infomercial costs, but rather, how much valuable content the infomercial contains, based on the expertise of the video creators. He advises his DRTV agency’s clients to view their infomercials only in terms of the resulting revenue delivered via demand for the product. Ken Kerry is the co-founder & executive creative director of Script to Screen, a full-service direct response marketing agency.n_________________nT
Ken shares that it is not so much about how much a DRTV (direct response TV) infomercial costs, but rather, how much valuable content the infomercial contains, based on the expertise of the video creators. He advises his DRTV agency’s clients to view their infomercials only in terms of the resulting revenue delivered via demand for the product. Ken Kerry is the co-founder & executive creative director of Script to Screen, a full-service direct response marketing agency.n_________________nT
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