_nikhil-arora-transparent-is-the-new-clever.jpg "Nikhil Arora: Transparent Is the New Clever from new ghana Video Screenshot Preview")
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⏲ Duration: 4 min 43 sec
✓ Published: 26-Feb-2014
✓ Published: 26-Feb-2014
Description:
In this high-energy talk, Back to the Roots co-founder Nikhil Arora shares his unconventional methods for launching his company from a college experiment to a fully functioning social enterprise. Arora shares how candid transparency (and pictures of ugly fungi) helped his company’s mushroom growing kits become a hit among children and on Facebook. For each kit sold, Back to the Roots also donates one to an elementary school. The good will and social media generated sold more kits, which result
In this high-energy talk, Back to the Roots co-founder Nikhil Arora shares his unconventional methods for launching his company from a college experiment to a fully functioning social enterprise. Arora shares how candid transparency (and pictures of ugly fungi) helped his company’s mushroom growing kits become a hit among children and on Facebook. For each kit sold, Back to the Roots also donates one to an elementary school. The good will and social media generated sold more kits, which result
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