_wi-fi-poster-cj-entertainment.jpg "Wi-Fi Poster (CJ Entertainment) from pop in a box codes Video Screenshot Preview")
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⏲ Duration: 1 min 21 sec
✓ Published: 07-Mar-2013
✓ Published: 07-Mar-2013
Description:
Our client, CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?nnnnThe client did not request changes to our media plan. There was no need to, since all we needed to do was install Wi-Fi devices on the existin
Our client, CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?nnnnThe client did not request changes to our media plan. There was no need to, since all we needed to do was install Wi-Fi devices on the existin
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