_magnum-chocolate-jewelry.jpg "Magnum - Chocolate Jewelry from sable tv show Video Screenshot Preview")
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⏲ Duration: 1 min 51 sec
✓ Published: 06-Oct-2013
✓ Published: 06-Oct-2013
Description:
Introduction: The new Magnum Pink and Black represent fashionable indulgent pleasure. Magnum wanted to show Denmark that our immaculate taste doesn’t stop at just ice cream – so we hooked up with Copenhagen Fashion Week to show that the great taste of Magnum chocolate also is great taste on the runway. nnApproach: Instead of going down the trodden path of traditional media spend, we sat down with our agency and came up with a creative solution that actually got the target group involved. We
Introduction: The new Magnum Pink and Black represent fashionable indulgent pleasure. Magnum wanted to show Denmark that our immaculate taste doesn’t stop at just ice cream – so we hooked up with Copenhagen Fashion Week to show that the great taste of Magnum chocolate also is great taste on the runway. nnApproach: Instead of going down the trodden path of traditional media spend, we sat down with our agency and came up with a creative solution that actually got the target group involved. We
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