_durex-usa-the-liberating-side-of-being-together.jpg "DUREX USA - THE LIBERATING SIDE OF BEING TOGETHER from ctr Video Screenshot Preview")
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⏲ Duration: 1 min 61 sec
✓ Published: 28-Jun-2013
✓ Published: 28-Jun-2013
Description:
OUR CHALLENGEnReckitt Benckiser’s Durex has an overarching ambition to become the sexual wellbeing brand for lovers.nnWe were challenged to build buzz and awareness, both online and off, and help Durex achieve this goal.nnnOUR STRATEGYnThe sexual wellbeing industry currently focuses on the purely physical pleasure, rather than emotional fulfillment and intimacy, that comes from sex. n nIn order to bring Durex to life as the sexual wellbeing brand for lovers, we needed to show couples that the
OUR CHALLENGEnReckitt Benckiser’s Durex has an overarching ambition to become the sexual wellbeing brand for lovers.nnWe were challenged to build buzz and awareness, both online and off, and help Durex achieve this goal.nnnOUR STRATEGYnThe sexual wellbeing industry currently focuses on the purely physical pleasure, rather than emotional fulfillment and intimacy, that comes from sex. n nIn order to bring Durex to life as the sexual wellbeing brand for lovers, we needed to show couples that the
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