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Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.
Marketing mix
⏲ 6:26 👁 350K
UpdateDial Freeware
Download Serato DJ Lite free
⏲ 28 seconds 👁 705
DJ Carlo
How to DJ on your Laptop with Serato DJ Lite (FREE SOFTWARE)
⏲ 10 minutes 44 seconds 👁 167.2K
Hogwarts Legacy is a third-person action RPG developed by Avalanche Software. The Summer Update 2024 is arriving soon with Photo Mode, the ability to reset Talent Points to respec the build, the Hogsmeade mission unlocked for all platforms and players, and more. The Summer Update 2024 for Hogwarts Legacy launches on June 6 for PlayStation 4 (PS4), PlayStation 5 (PS5), Xbox One, Xbox Series X|S, Nintendo Switch, and PC.
Hogwarts Legacy | Official Update Overview Trailer
⏲ 3:40 👁 1.3M
LEDEdit TM
LEDEdit 2024 Software Download and How to Install
⏲ 12 minutes 1 second 👁 1.1K
Andriy Mikhailovich Tech
Super Lite Portable OS for USB Drive (Linux Slax)
⏲ 16 minutes 48 seconds 👁 8.6K
AVmixer Lite is a simple audio video mixing software for Mac and PC, designed by VJ Fader, distributed by Neuromixer. nnThis demo video VJ Fader shows you how to load, manipulate, and composite movie clips. For more effects, please download and try AVmixer Pro.
AVmixer Lite 1.0 Getting Started Demo Video
⏲ 2 min 78 sec ✓ 03-Nov-2008
CyberCPU Tech
How to Easily Make A Lite Windows 11 ISO
⏲ 19 minutes 19 seconds 👁 90.5K
CodingBite
Linux Lite 7.0 RC1 Released | Installation & First Look!
⏲ 5 minutes 10 seconds 👁 1.1K
Void Crew is a co-op first-person space adventure simulation game developed by Hutlihut Games. A new update has arrived to the game bringing a new Endless mode to the game. In rogue-lite fashion, players will start with nothing and over time gather a crew, upgrade the ship, and try to hold the line against increasingly challenging enemies.
Void Crew Official Roguelite Endless Mode Overview Trailer
⏲ 2:25 👁 95K
DJ Carlo
The Only 3 Tricks You Need for DJing in 2024
⏲ 13 minutes 28 seconds 👁 658.4K
Dj Jenish Dave
SERATO DJ LITE- Part 2 - INTERFACE OVERVIEW.
⏲ 8 minutes 21 seconds 👁 13.5K
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